Spinning Data into Gold: How to "weaponize" data to de-risk and grow your business during an economic downturn
With Tim Kapp (Analytics Expert) & Taylor Bench (Moderator)
Most businesses now face the same difficult questions - how to cut costs without killing the business, how to make marketing dollars go further, and how to find growth opportunities while most other businesses are shrinking. Analytics expert, Tim Kapp, will talk about how companies of every size should be “weaponizing” data to de-risk and grow their business during a downturn. We’ll cover customer retention, improved campaign targeting, cost-cutting through process mining, and how to build data expertise without breaking the bank.
TIM KAPP, KEREON INTELLIGENCE
Tim Kapp is a partner at Kereon Intelligence and teaches predictive analytics at the University of Utah. He brings more than 20+ years of experience as a Revenue Ops specialist working with clients such as Disney, Blizzard Entertainment, Intercontinental Hotels Group, Godaddy, LexisNexis, Macmillan and Bask. Mr. Kapp's background in quantitative analysis, marketing, and finance gives him a unique perspective on how to align teams around a single view of the business, connect business and activity data across organizational silos, and how to use data to improve operational efficiency.
TAYLOR BENCH, SUMMIT VENTURE STUDIO
Taylor has been vetting and de-risking new ideas and companies all of his career. Over the last 20 years Taylor has spent time in investment management, investment banking, University Technology Transfer and founding and launching companies. Working with, and investing in the people who create and then bring new ideas to the market is one of Taylor's passions.
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